Packaging & Brand Insights

Confused about the difference between aluminium foil vs aluminium plating in food packaging? Discover how foil and MET-PET (metallized film) compare in barrier protection, cost, and usage. Learn which option suits your food products best while keeping freshness and safety in mind.

In today’s fast-moving markets, tech-enabled personalization in packaging is no longer optional — it’s the key to customer engagement,...

In Malaysia, food grade packaging is often overlooked. Many businesses still use packaging materials that are not certified safe for...

In the search for eco-friendly packaging, OXO-biodegradable plastic has often been marketed as a “green” alternative to conventional...

A beautiful packaging concept can quickly become costly if it doesn’t align with your manufacturing capabilities. From production line...

In the competitive world of product packaging, market requirements and compliance standards play a crucial role in determining whether...

In a crowded marketplace, your product may only have seconds to grab attention. That’s why building a strong packaging brand is no longer...

Bold colors and retro futurism are at the forefront of packaging design trends 2025, combining vivid neon, metallic, and holographic palettes with nostalgic vintage typography and cutting-edge materials. This fusion creates packaging that not only grabs attention but also connects emotionally with consumers, driving brand loyalty and innovation.

Discover how Augmented Reality packaging is transforming product experiences by unlocking interactive 3D content and immersive brand storytelling right from the package.

Your Packaging Speaks Before You Do In today’s crowded and competitive marketplace, first impressions matter more than ever . And when it...

Mini packaging strategy for affordable product sampling and brand growth in Southeast Asia

Many business owners don’t realize that cheap packaging hurts brand image more than it saves money. While it might seem like a smart...

Modern packaging is no longer just about looks or protection — it’s about aligning with consumer values. From eco-friendly materials to minimalist design and smart tech integration, today’s packaging choices can shape how your brand is seen, remembered, and trusted. Discover why trend-aligned packaging isn’t just a nice-to-have — it’s a must for staying relevant in today’s market.

Cutting packaging quality to chase the low-price market isn’t cost-saving — it’s brand-damaging. In a market like Malaysia, where...

In today’s highly competitive market, packaging does much more than protect a product—it’s often the first impression your customer has...

In today’s fast-evolving market, packaging is no longer just about wrapping a product—it’s a powerful brand communication tool. Modern...

❓“My products are affordable and made for the mass market. Do I really need to build a brand? Isn’t branding only for high-end products?”...

In today’s fast-paced, visually overloaded market, customers don’t have the time—or desire—to figure out which brand is which. This is...

Branding is no longer just about “how you look” — it’s about how the market remembers you and why customers choose you over others. In...